Tuesday, July 28, 2020, 12 - 1 p.m. Eastern - brainXchange, Alzheimer Society of Canada and the CCNA proudly present: Ageism’s influence on how older people are viewed and how they view themselves. In this webinar, we will discuss age stereotypes and ageism from a number of perspectives. First, we will review how ageist portrayals of older people permeate the media. Second, we will present the content of age stereotypes and discuss how they lead to ageist behavior and how this can affect how older people view themselves. Last, we will touch upon implications for how people living with dementia are likely stigmatized and also suggest ways to mitigate age stereotypes and ageist behaviour.